Lena Couture
Logo Design
Client: Lena Couture
Scope: Logo Rebrand
Year: 2025
WHAT WAS THE GOAL of the project?
Lena Couture is an established South Asian clothing brand rooted in tradition, elegance, and craftsmanship. Their legacy was already strong, but their visual identity didn’t speak to the next generation. They came to me ready for a refresh: one that honored their heritage while bringing a bold, modern edge to their brand. The new logo captures that balance: timeless yet forward-thinking, just like the women they design for.
From This
To This
“Lena Couture didn’t need a new identity. She needed her next era.”
Social Studio Haus
“ZOYA TOOK THE TIME TO UNDERSTAND MY BRAND’S PERSONALITY AND CREATED A LOGO THAT RESONATES PERFECTLY WITH MY BUSINESS MOTTO.”
I recently had the pleasure of working with Zoya on designing a business logo, and I couldn’t be happier with the results! Not only did she capture the exact vision I had in mind, but her exceptional knowledge of current social media trends added a fresh, modern touch to the design that truly makes it stand out.
Zoya is extremely creative and her professionalism, and up-to-date insight into what works in today’s digital space made the entire process seamless and enjoyable.
SABA, CREATIVE DIRECTOR/ OWNER OF LENA COUTURE, LLC.
